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The Programme

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In the summer of 2007, G4S launched an innovative sports programme to support a group of aspiring young athletes from around the world.

With the advice and support of leading sporting bodies and National Olympic Committees, fourteen young sportsmen and women who demonstrated the strong set of values required to develop and compete at the highest level were identified and selected to join G4S 4teen.

The programme also attracted the support of double Olympic Gold medallist and global sporting icon Haile Gebrselassie. An inspiration to hundreds of thousands of athletes for the past two decades, Haile has committed to mentor the team to help each athlete achieve their sporting goals.

Each member of the team enjoys the ongoing support of their local G4S office and the global G4S family. In addition to receiving sponsorship intended to enable them to focus on training for, and competing at, junior and world championships and possibly the greatest sporting stage of them all, the Olympic Games, the local G4S markets also provide training in key life skills.

Videos from the launch weekend:

video/mpeg Day 1 - The G4S 4teen meet for the first time
video/mpeg Day 2 - The Official launch
video/mpeg Day 3 - The Athletes around London

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  • “As I know from the early years of my career, it is essential that young athletes receive the help and support they need to develop and succeed.

    "Also the friendship, respect and understanding you get of other athletes and their cultures from being a member of such a team is invaluable.

    "The level of commitment that G4S have shown to the members of the team is impressive and I am honoured to be able to play my part as the team’s global ambassador.”

    - Haile Gebrselassie

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