Ecuadorian Cycling Club
G4S Ecuador has decided to support local athletic activities by creating the G4S Cycling Club in 2007. Its main priority is to prepare and maintain an elite, high performance team with international projection. The Cycling Club consists of ten of the very best young Ecuadorian athletes, members of the National Ecuadorian Cycling Team. G4S, together with the Club has created 5 main objectives for success in 2007:
- To position G4S cycling team as the best sponsor within the Ecuadorian cycling environment.
- To support a calendar of outstanding cycling competitions nationwide as well as worldwide. As of this, the cycling club will participate in the Ecuadorian Cycling Championship next October.
- To maintain the process for developing new athletes in order to rank Ecuador at the top of cycling competitors.
- The project has been constructed with the intention of long-term beneficial influence that will develop and grow. G4S Ecuador would like to use this as an example to be imitated by colleague countries.
- The cycling club will allow the enhanced exposure of the G4S name and brand creating additional value. G4S Ecuador would like to generate trust within its local communities as it demonstrates its understanding of the importance of social responsibility.
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