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International Media Celebrate the End of the G4S 4teen

CNN and British newspaper The Daily Telegraph have featured the G4S 4teen programme and its ambassador Haile Gebrselassie, to celebrate the end of this unique corporate social responsibility programme
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The highly successful G4S 4teen was celebrated in style at a series of events held in Addis Ababa, Ethiopia, home town of G4S 4teen ambassador Haile Gebrselassie, at the end of May.

The Daily Telegraph and CNN joined double Olympic champion Haile and the athletes as they reflected on the six year programme.

You can watch and read the Daily Telegraph interview and CNN has featured the story twice. The first CNN article can be viewed here and the second CNN feature, aired on 17 July can be viewed here.

G4S has also released a documentary about the programme called G4S 4teen: The Inspiring Journey which can be viewed here

The G4S 4teen was a unique and inspiring international sports campaign that has benefitted the lives of thousands of people around the world. In 2007, G4S selected 14 athletes from disadvantaged backgrounds around the world to come together as one global team to help them compete at the very highest level.

The athletes are all from a variety of sports – from archery to wrestling – but all shared in one dream.

Together with the help of G4S 4teen inspirational mentor, Haile Gebrselassie, G4S has supported these athletes financially, socially and logistically in a genuine and meaningful way.

Over the six year programme, the athletes have received support from G4S’s international network of offices and employees, and been given access to once-in-a-lifetime opportunities, such as training with childhood heroes and world-renowned experts.

As well as receiving full support in their chosen sports, G4S has given the athletes opportunities to develop in education by providing English language and computer lessons. G4S has made a difference to all of the 14 athletes involved, supporting them, their families, the communities in which they live, and the future generation of sporting heroes.

Whilst the athletes were in Addis Ababa, the British Ambassador to Ethiopia, H.E. Greg Dory, hosted a reception to celebrate the programme. He wrote about the evening and the importance of the G4S 4teen and breaking down barriers through sport on the FCO blog.

As the G4S 4teen ambassador, Gebrselassie has supported each athlete in achieving their goals, and said: “I have really enjoyed being a mentor to these 14 incredible athletes, they have all achieved so much since I first met them and they will go on to achieve many more great things.

“It was a pleasure for me to welcome them all to my country, a place of which I am hugely proud. To be asked to be the G4S 4teen mentor was an immense privilege and I have many great memories from this programme.”

The legacy of the G4S 4teen lives on as each country on the G4S 4teen has set up a unique project to commemorate and celebrate the programme and the athlete in their country.

If you would like more information on the G4S 4teen programme you can

Read the Making dreams come true article

Watch a documentary on the G4S 4teen programme

Watch a short highlights video on the G4S 4teen programme