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London Poppy Day

G4S provided support to the Royal British Legion on London Poppy Day 2014
G4S Logo

Each year in November, the United Kingdom remembers the men and women who gave their lives in the two World Wars and subsequent conflicts. Since WWI, the poppy has become a symbol of remembrance, and of the Poppy Appeal which raises funds for the Royal British Legion, an organisation which provides support, welfare and comradeship to veterans and serving members of the UK armed forces.

As part of London Poppy Day on 30th October, G4S supported the Royal British Legion by providing secure vehicles and volunteers, as well as logistical help to transport and count the money collected by 2,500 uniformed personnel, veterans and volunteers stationed across London.

G4S employees from across the region volunteered to help and vehicles and equipment were provided by G4S. These vehicles and their crews covered ten different routes and visited more than 50 tube stations across London, to collect the money throughout the day and transport it safely to the Royal British Legion hub. These vehicles were managed by volunteers from the G4S operational team, who had planned and oversaw the logistics of each vehicle on the day. Volunteers from G4S and the Royal British Legion were also stationed at the hub to facilitate the counting of the money. 

Peter Neden, Interim Regional President G4S UK & Ireland said, “We were delighted to be able to play a part in supporting the Royal British Legion at London Poppy Day this year. G4S takes great pride in its relationship and work with the UK Armed Forces and worked hard to ensure the day was a success.” 

Last year the Royal British Legion raised a phenomenal £1 million and hopes to raise the same again this year