Securing pioneering international Pop Art movement

  • 13 Sep 2018 10:00

From large-sized sculptures to paintings and miniature collectables, G4Si Fine Art Logistics secured a 119 piece collection on its 19,000km round trip from the South of France to Hong Kong.

Diversity and individuality lie at the heart of the “School Of Nice - From Pop Art to Happening” exhibition that recently made its Asian debut in Hong Kong. Those same values were cornerstones of the G4Si Fine Art Asia operation that looked after the 119 piece collection on its 19,000km round trip from the South of France.

Coupling a bespoke approach, with state-of-the-art technology, the G4Si Fine Art Logistics team delivered this unique €30 million (£27 million) exhibition on behalf of Le French May Arts Festival - one of the largest and most iconic cultural events in Asia, with more than 150 programmes presented across two months, reaching over 1 million visitors — in collaboration with the Museum of Modern and Contemporary Art (MAMAC) of Nice. Produced by the festival itself, the exhibition was displayed for three weeks as part of their 26th edition before returning safely to its permanent home in France. 

“It was the biggest art collection transported by G4Si Fine Art Hong Kong in terms of size and cultural value to date,” says Zohra Azi, General Manager Fine Art Asia, who leads the G4Si Fine Art  team in Hong Kong. “It was a huge success.”
 
We bring a personal touch, that is what makes the difference. Art is more than a commodity, it is personal; art is irreplaceable. 
 
Zohra Azi GENERAL MANAGER FINE ART ASIA, G4S INTERNATIONAL LOGISTICS
A new kind of Pop Art

Artists from the School of Nice were trailblazers in the 1960/70s. They pioneered the international Pop Art movement — the last major art movement in post-war France — developing a style even more radical and daring than in America. 

The artists quickly became highly influential; Martial Raysse and Arman used consumer goods such as musical instruments or boxes of washing powder in their artwork before other famous artists of the period, such as Andy Warhol and James Rosenquist.

Transport, store and display securely

From large-sized sculptures to paintings and miniature collectables, G4Si Fine Art Logistics secured each item in transit on the 19,000km return journey.

Collection, packing, shipping and installation took four weeks to complete. The 119 masterpieces were collected from the Museum of Modern and Contemporary Art (MAMAC) in Nice, Paris and from 20 individual collectors across France. 

G4Si provided secure transport from collection direct to the exhibition, including secure truck transport and extra security on the tarmac at the airport. Because of the fragility of the artwork, special purpose-built crates were constructed by G4Si using the highest standards of fine art packing to safely ship the collection via cargo plane direct to Hong Kong.

Additionally. the collection arrived in April, Hong Kong’s humid season and many pieces were temperature sensitive. Therefore the works of art were transported direct to the Hong Kong City Hall in climate control trucks.

Over six days, 20 art handlers delivered and installed the masterpieces alongside the MAMAC director and her international team of conservators.

Rising to unforeseen challenges

There are many considerations when safely transporting valuable item. But, naturally, sometimes things go wrong.

“Knowing the rules and regulations, having clear deadlines and keeping the clients up to date is key,” says Azi. “G4Si Fine Art is not just a logistics solution; each member of the team has a minimum of 10 years experience; we understand the art world in detail.” 

During the installation, it was discovered that one of the works that weighed in at over a tonne and was too heavy to be exhibited on the first floor of the Hong Kong City Hall alongside the other works of art. Working together, the G4Si team and MAMAC curators quickly found a solution, and the piece — a car mechanically crushed into a metre square cube — was positioned at the building entrance, becoming a unique signpost to the exhibition.

And the team was on hand each day of the exhibition to fix and adjust the iconic Yves Klein ultramarine bed of pigment after the inevitable visitor footprints appeared in  it!

Why choose G4Si Fine Art Logistics?

“Le French May liked that we offered unique solution,” says Azi. “We bring a personal touch, that is what makes the difference. Art is more than a commodity, it is personal; art is irreplaceable.”

The collection was uninstalled and successfully returned to France after the exhibit ended.
 
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